About Brock Reynolds
Built by an Angler. For Anglers.
Right Side Custom Fishing Lures started with one man, one airbrush, and a lifelong obsession with catching fish. Every lure that leaves the bench carries that same obsession.
The Story
Where It All Started
Brock Reynolds grew up fishing the lakes and rivers of Mississippi. From the time he could hold a rod, he was on the water — studying the way fish moved, what they chased, and what made them strike. That curiosity never left him.
Years later, frustrated by the limited color options and poor durability of store-bought lures, Brock picked up an airbrush and started painting his own. The results spoke for themselves — fish responded, and other anglers started asking where he got his lures.
What started as a hobby in the garage became Right Side Custom Fishing Lures — a one-man operation built on the belief that a truly custom lure, painted by hand and built to last, is worth every penny.
— Brock Reynolds, Founder
On the Water
The Philosophy
No Shortcuts. No Compromises.
Every decision — from the blank to the final clear coat — is made with one goal in mind: building the best possible lure for the angler who ordered it.
Custom to the Core
No two lures are identical. Every build starts with a conversation about where you fish, what you're targeting, and what colors you want. The result is a lure built specifically for you.
Built to Last
Multiple layers of high-build clear coat protect every lure from rocks, teeth, and the elements. These aren't shelf pieces — they're built to be fished hard, season after season.
Proven on the Water
Every color pattern and design is chosen because it catches fish. Every lure gets fished and refined based on real-world results — not just what looks good in a photo.
Personal Service
When you order from Right Side, you're working directly with the craftsman. No middlemen, no automated responses. Just someone who takes pride in every lure they build.
The Craft
What Goes Into Every Lure
Professional Airbrush Work
Every lure is painted using professional-grade airbrush equipment. The precision allows for realistic scale patterns, gill details, and custom color blends you simply can't get from a factory.
Premium Paints & Materials
Only professional-grade, water-resistant paints are used. Combined with UV-resistant top coats, the finish holds up in sun, salt, and freshwater alike.
Quality Hardware
Every lure ships with premium hooks, split rings, and hardware. The components are chosen for strength and reliability — because a lure is only as good as the hardware it carries.
Ready to Order Your Custom Lure?
Tell us what you're fishing for. We'll build something you won't find anywhere else.