Mississippi Made · Nationwide Shipped
Custom Fishing Lures.Built to Catch Giants.
Every lure is individually hand-painted and customized for anglers who demand performance, durability, and one-of-a-kind designs. Proudly handcrafted in Mississippi and shipped anywhere in the United States.
Handcrafted Quality
Every lure painted by hand
Nationwide Shipping
Delivered to your door
Premium Materials
Pro-grade paints & hardware
Custom Built
One-of-a-kind designs
Why Choose Us
Why Choose Right Side Custom Fishing Lures
Built by an angler, for anglers. Every lure that leaves the bench is a reflection of a lifelong passion for the sport.
Individually Handcrafted
Every single lure is painted by hand — no two are exactly alike. You get a one-of-a-kind piece built with intention.
Premium Paints & Finishes
We use professional-grade paints and UV-resistant finishes that hold up in the toughest fishing conditions.
Attention to Every Detail
From the base coat to the final clear, every layer is applied with precision. The details are what separate good lures from great ones.
Durable Clear Coat Protection
Multiple layers of high-build clear coat protect your lure from rocks, teeth, and the elements — built to last season after season.
Designed to Catch Fish
Beautiful enough to display, tough enough to win tournaments. Every color and pattern is chosen to trigger strikes.
Made in Mississippi
Proudly built in the heart of the South by a lifelong angler who knows these waters and what it takes to catch fish here.
Ships Nationwide
No matter where you fish — from the bayous of Louisiana to the lakes of Minnesota — we ship directly to your door.
Trusted by Anglers
From weekend warriors to tournament pros, Right Side Custom lures have earned a reputation for performance and quality.
The Process
How Every Lure Is Built
Eight steps. Zero shortcuts. This is what separates a handcrafted lure from everything else on the market.
Preparing the Lure
Each blank is inspected, sanded, and prepped to ensure a perfect surface for painting. No shortcuts at the foundation.
Featured Lures
Built to Perform. Built to Last.
A look at some of the custom builds coming off the bench. Every lure is available in custom colors — just ask.
lipless crankbait
S-Crank Squarebill
glidebait
The Craftsman
Every Lure Tells a Story.
Right Side Custom Lures has been fishing Mississippi waters for a lifetime. These lures were born out of frustration with what was on the market — nothing matched what was actually in the water. Now they're built for anglers who feel the same way.
Brock's Story →Testimonials
What Anglers Are Saying
"I reached out to Brock from Right Side Custom Lures about a custom color I have had in my mind for years, but never had the talent to pull off on my own. After sharing some pictures and ideas, he was able to bring my dreams to reality, and greatly exceed my expectations. I am rarely impressed by todays market, but I am impressed by what Brock is able to do with a blank lure. The lures came in great packaging and much quicker than I could have anticipated. 5 out of 5 stars, will be a repeat customer."
Anthony M.
Galveston, TX
"Awesome products. Friendly Service."
D & T's Bait and Stitch
Northumberland, PA
"Crank bait is amazing, and couldnt ask for better people to buy from."
Bobby K.
Oklahoma
Custom Orders
Ready for a Lure Built Just for You?
Tell us what you're fishing for, where you're fishing, and what colors you love. We'll build something you won't find anywhere else.
Start Your Custom Order